A professional calligraphy business
in just 6 weeks

Find your ideal clients, command prices you're worth,
and have more time for the creative work you love.

Does this sound like you?


You've done a few client projects

and you've been told your work is beautiful. You're serious about starting a calligraphy business on the side, but you don't know where to start. How do you find the right clients and stand out in a crowded market? How do you know what to charge them? Where do you even begin with all the business and legal stuff? What systems do you need in place to help you grow and manage your time so you don't get overwhelmed?


What would it be worth...


To have a system that brings quality clients to YOU?

No more posting to Instagram in desperation or feeling rejected when you don't get a response from a potential client.

To have prices that make you feel valued?

Imagine actually enjoying those nights and weekends of envelope addressing because you're getting paid a fair price.

To have a clear process for managing your schedule?

Stop double- (or triple-) booking yourself and stressing out about finishing your projects. Imagine scheduling time to rest, recharge, or develop and practice new skills.

To have legal policies and contracts that let you sleep at night?

We've all been there. That client relationship that started out well, but quickly goes downhill. What if you had the right legal protections in place to prevent you from losing time, money, and your sanity?

To have a business that makes you happy?

Imagine that your business gave you the joy of creating art for others, and gave you enough income to take vacations, pay down debt, buy a house, or even quit your day job.

What would that be worth to you? Possibly thousands of dollars per year?

the calligraphy business bootcamp

A six-week online + interactive workshop series coming Spring 2017.



Each week you'll receive a new video lesson on a topic related to your business. See the schedule below for details.

LIVE Q&A sessions

Ask questions and get feedback and answers from your instructors live. Each Q&A session will be recorded.

handouts + action steps

Each week's lesson includes a printable handout to guide you through the material and to help you take the next steps in your business.

Private Facebook Group

Get accountability plus community with a private Facebook group just for Bootcampers.


You don't have to do it alone.

Let these ladies guide you with over 20 years of combined business experience.

Kirstie Marie Photography

Kirstie Marie Photography

Christina Scalera

Attorney and Owner of Christina Scalera, LLC

Abby Jiu Photography

Abby Jiu Photography

Laura Hooper + Alyssa Law

Owner and Operations Manager of Laura Hooper Calligraphy

Heather Payne Photography

Heather Payne Photography

Ashley Buzzy

Owner of Ashley Buzzy Lettering and Press


The Schedule

Each lesson is online and will include approximately 60 minutes of instruction.

*Schedule subject to change based on feedback from our Fall 2016 focus group.


Week 1

Lettering LegalLY

Instructor: Christina Scalera

Should your business be a sole proprietorship? An LLC? Something else? What are the benefits and drawbacks of each? What permits, licenses, or other requirements should you know about? You'll learn how to find the information you need based on your location and how to use contracts, copyrights, and trademarks to protect yourself and your creative work. (Sample contract included!)


Week 2

Setup, Systems, and Pricing

Instructor: Laura Hooper/Alyssa Law

You'll learn how to set up your space, whether it's at home or in a studio. What tools should you keep on hand, and which ones can you purchase as-needed? What systems do you need to run your business? Learn how to manage your time and how to price your work fairly so that you'll stay sane, love your job, and make a profit. (Includes pricing for large format or unique projects!)


Week 3

Managing Your Clients

Instructor: Laura Hooper/Alyssa Law

Discover Laura Hooper Calligraphy's complete client intake process for envelope calligraphy, full stationery orders, and day-of items. What's a typical timeline for each type of job? What are appropriate client response times? When and how do you say no to a client? Learn how to set fair boundaries and expectations with your clients and how to automate your communication so you'll have more time for the creative stuff.


Week 4

Finding Quality Clients

Instructor: Laura Hooper/Alyssa Law

Laura and Alyssa answer the all-important question: how do you find clients? You'll discover when to use paid vs. free marketing, what to include on your website, and how to stand out in a crowded industry. How do you get involved with photo shoots? When shouldn't you work for free? Learn how to network so you can attract clients that love your work and appreciate your time.


Week 5

Growing Your Business

Instructor: Laura Hooper/Alyssa Law

Alright, you're ready to grow! How do you set up an online shop? How do you pack and ship physical products? You'll discover how and when to bring on additional staff, and which tasks you should delegate to operate a successful business that doesn't stress you out - because you can do anything, but you can't do everything.


Week 6

All About Printing

Instructor: Ashley Buzzy

Even if you don't offer printing, it's useful to understand it when you're creating work for clients that will eventually be printed. You'll learn about the different printing methods, paper types, and how to find a great printer to work with so you can create high quality work for your clients and expand your menu of services.

Join the Waitlist

Join the waitlist to be notified when we release the course in early 2017.


Not quite ready for the Bootcamp? Click here to learn how to build your portfolio and get your first client, even if you don't have a website.


Frequently asked questions

Will this apply to people outside the U.S.? Most content in the bootcamp can apply anywhere in the world - but please keep in mind that legal and contract topics will be U.S.-focused. The laws may be similar in your country, but it's up to you to research further. Even within the U.S., legal requirements vary from state to state - so please do your due diligence before making any business decisions.

What's your refund policy? If your circumstances change, we're happy to offer a full refund before October 6, 2016.

Copyright © 2016